Covers the following topics
WHAT IS AN INFOMERCIAL ?
PRODUCING YOUR OWN INFOMERCIALS
THE BIRTH OF DRTV
THE ADVANTAGES OF INFOMERCIALS
A NEW MARKETING DIRECTION
THE CONCEPT STAGE
PRODUCTION OF YOUR INFOMERCIAL
SHOOTING YOUR INFOMERCIAL
MEDIA
BUYING ON C.P.O.
TYPES OF MEDIA BUYS
JOINT-VENTURE PROJECTS
MEDIA JOINT VENTURES
USING CELEBRITIES
TV ORDER SLATES

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